Feb 11, 2019
Lorrie Thomas Ross, marketing expert and lifestyle business owner. When asked to describe her work, Lorrie said she’s wild about helping wildly passionate professionals brand, build and boost business. Lorrie is the CEO (that’s Chief Enthusiasm Officer) of Web Marketing Therapy®, a full-service marketing agency that diagnoses, prescribes and guides healthy marketing solutions. Her work ensures marketing treats the cause (vs. band-aiding symptoms) so marketing is meaningful, matters and makes money. Lorrie is known as The Marketing Therapist® for her no-nonsense healthy advice, stress-free guidance and tough-love approach. She is known to stage interventions if a client’s marketing moves are making themselves a danger to themselves and others too. Lorrie wrote The McGraw-Hill 36-Hour Course to Online Marketing and some of the early web marketing courses for LinkedIn Learning. She speaks on a number of marketing-related subjects and is a instructor at Emory Continuing Education in their Digital Marketing program.
In this deep dive, we cover:
1. How to avoid the 'noise' around marketing, and figure out
what you really need.
2. How to effectively tell your story.
3. The entrepreneurial journey and breaking free of corporate shackles.
4. The ability to let go of things that don't serve you